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The information is accurate as of 31 December 2022.
Data courtesy of Beauhurst.

Analysis Report: Economic and Business Activity in Basingstoke and Deane

Overview

Basingstoke and Deane, a local council area, demonstrates a vibrant economic profile. With 99,472 employees, the region shows a diverse range of industries. The data indicates a healthy mix of professional, scientific, technical activities, and information and communication sectors. The presence of high-growth areas such as Software-as-a-Service (SaaS) and security services signifies a forward-looking business environment. The area has seen a significant 8.54% employee growth, reflecting dynamic economic activities.

Employment and Business Growth

  • Total Employees: 99,472. The council has seen a notable rise in employment, with a percentage growth of 8.54%, indicating robust economic health.
  • Employee Growth Drivers: The professional, scientific, and technical activities sector is a major employer, alongside information and communication, and construction. This diversity suggests a balanced and resilient local economy.
  • Rapidly Growing Sectors: SaaS, security services, analytics, oil and gas, and recruitment agencies are identified as the fastest-growing sectors. Their emergence underscores the region’s adaptability and innovation potential.
  • Leading Sectors: Professional, scientific, and technical activities (18.33%), followed by information and communication (13.09%), and construction (10.88%).
  • Company Cessations and Continuity: 445 companies have ceased operations, which is a natural part of economic cycles. However, with 10,048 active companies and 2,137 new companies in the last two years, the region shows a positive trend in business continuity.

SMEs and Innovation

  • SMEs: 7,456 SMEs are the backbone of the local economy, indicating a strong entrepreneurial spirit.
  • Innovation Indicators: With 2,184 patent owners and 6 grantees, the area shows a considerable focus on innovation and intellectual property.

Diversity in Leadership

  • Gender Diversity in Founders and Directors: Founders are predominantly male (91.89%), with female founders at 8.11%. Among directors, 26.66% are female and 68.89% are male, showing room for improvement in gender diversity.

Conclusion

Basingstoke and Deane’s economic landscape is marked by a healthy mix of sectors, significant employee growth, and a strong presence of SMEs and innovative companies. The region, however, could benefit from greater gender diversity in leadership roles. Overall, the council shows a dynamic and promising economic environment.

The information is accurate as of 31 December 2022.
Data courtesy of Beauhurst.