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The information is accurate as of 31 December 2022.
Data courtesy of Beauhurst.

Analysis Report: Economic and Business Activity in Broadland


Broadland’s economic landscape is diverse, with significant activities in sectors such as professional, scientific and technical activities, construction, and wholesale/retail trade. With 33,185 employees and a growth of 8.34% in employee numbers, the region shows a dynamic workforce. Notable are the 13 businesses that have increased their employee count, indicating a positive employment trend. The lack of IPOs suggests a focus on steady growth over rapid expansion. The gender distribution among founders and directors reflects diversity challenges, with a higher male representation.

Employment and Business Growth

  • Total Employees: 33,185 employees. The region shows a healthy employment rate with a growth of 8.34%.
  • Employee Raisers: 13 businesses have increased their employee count, highlighting a robust job market and business expansion.
  • Top Sectors by Employment: Professional, scientific and technical activities lead with 1,031 companies, followed by construction (991 companies), and wholesale/retail trade (731 companies).

Sector Dynamics

  • Top Sectors by Number of Companies: The leading sectors are diverse, indicating a well-rounded economic base. Key sectors include:
    • Professional, scientific and technical activities (15.91% of companies)
    • Construction (15.29%)
    • Wholesale/retail trade (11.28%)
  • Emerging Sectors: Sectors with recent growth include educational services, agriculture, and SaaS, suggesting diversification and innovation in the local economy.

Business Continuity

  • Company Cessations: The data does not provide a direct figure for company cessations. However, the presence of 6188 dead companies indicates challenges in business longevity.
  • New Companies: 1,372 new companies in the last two years signal an entrepreneurial spirit and a healthy startup ecosystem.

Gender and Age Diversity

  • Founders’ Gender: 12.5% female founders vs. 87.5% male founders show a gender gap in entrepreneurship.
  • Directors’ Gender: 27.27% female directors vs. 69.00% male directors, highlighting gender diversity challenges in leadership roles.
  • Young Companies with Young Directors: 189 companies led by young directors signify a dynamic, youthful business leadership environment.


Broadland exhibits a strong, diverse economic fabric, with growth in key sectors like professional services and construction. The increase in employment and the emergence of new companies underscore economic vitality. However, challenges in gender diversity and business continuity need attention. With a vibrant mix of established and emerging sectors, Broadland presents opportunities for sustained economic development.

Company foundations and cessations over time

Active companies over time

The information is accurate as of 31 December 2022.
Data courtesy of Beauhurst.